· Website structure can vary. While we prefer this code be placed immediately before the close tag, depending on your unique website structure, if unable to do so, place the code as close as possible to the close tag. · It’s imperative to place this on each page of your website, including unique landing pages/multiple brand website(s), to properly gather and attribute all pertinent data associated with your campaign. · We assume no liability for inaccurately placed code on client’s website(s) which may lead to data not being collected or website functionality/content issues. Please ensure a capable web developer or content manager performs code placement for the client’s site.